Browsing International Scientific Conference “Business and Management" by Author "Kirova, Milena"
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Artificial intelligence: challenges and benefits for business
Kirova, Milena; Boneva, Miroslava (14th International Scientific Conference “Business and Management 2024”, 2024)The paper aims to explore the benefits and challenges that artificial intelligence (AI) brings to business. The performed tasks are related to: (1) an a priori study of literary sources focused on the positive and negative ... -
Graphical presentation of risk assessment in management decision making process
Kirova, Milena (7th International Scientific Conference “Business and Management 2012”, 2012)The paper introduces the integration of the risk graphic presentation into the complex approach of the evaluation and selection of management decision. The graphic presentation is an easy and accessi-ble way of the risk ... -
Methodology for empirical research on benchmarking aproach in Bulgarian firms
Kirova, Milena; Petrova, Irina (11th International Scientific Conference “Business and Management 2020”, 2020)The main purpose of this article is to demonstrate the methodology of empirical research to evaluate the degree of awareness and implementation of benchmarking by Bulgarian manufacturing companies. To achieve this goal, ... -
Social innovation as an incentive for the digital transformation of agri-food companies in CEE
Varbanova, Monika; De Barcellos, Marcia Dutra; Kirova, Milena; Gellynck, Xavier; De Steur, Hans (13th International Scientific Conference “Business and Management 2023”, 2023)The managers/owners of the agri-food producing companies located in remote rural areas, with limited knowledge and resources for new technologies cannot benefit from the increased performance and competitiveness that the ... -
Theoretical assumptions of methodology for investigation of risk management in innovation activity according to the innovation management approach
Kirova, Milena; Plamenova Lyubenova, Ivelina (12th International Scientific Conference “Business and Management 2022”, 2022)The main purpose of this article is to demonstrate theoretical assumptions of methodology for studying the risk management in the innovation activity of enterprises according to the approaches for innovation management ...