Browsing International Scientific Conference “Business and Management" by Author "Lapinskaitė, Indrė"
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Marketing as core instrument to implement sustainability strategy for a business world. The case of fast moving consumer goods
Rutkauskas, Aleksandras Vytautas; Lapinskaitė, Indrė (7th International Scientific Conference “Business and Management 2012”, 2012)This paper analyses sustainability through the context of business. There are many different approaches to marketing and sustainability correlation; in this paper some different aproaches are presented. Nowadays rising the ...