Browsing International Scientific Conference “Business and Management" by Author "Ulbinaitė, Aurelija"
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Framework for evaluating the relationship between the omnichannel online sales approach and performance outcome in the case of niche products
Urbaitytė, Viktorija; Ulbinaitė, Aurelija (11th International Scientific Conference “Business and Management 2020”, 2020)Transformation from electronic commerce business model to social commerce business model empowered manufacturers of niche products to start retail businesses which are operating solely online. The selection of an online ... -
An overview of circular economy-based performance measurement system for SMEs
Shchudlak, Yeva; Ulbinaitė, Aurelija (13th International Scientific Conference “Business and Management 2023”, 2023)Nowadays, as the topic of environmental sustainability has become more relevant due to growing global challenges, the role of the circular economy has gained immense popularity in business. The essence of the concept of ...