Browsing International Scientific Conference “Business and Management" by Institution "Kyiv National Economic University named after Vadym Hetman"

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    • The concept of marketing efforts consolidation at the global car market 

      Savych, Oleksandr; Shkoda, Tetiana (11th International Scientific Conference “Business and Management 2020”, 2020)
      The purpose of the study is to research the peculiarities of the marketing concept development and form the concept of marketing efforts consolidation on the global car market. There are achieved the following principal ...