Browsing International Scientific Conference “Business and Management" by Institution "Shanghai University"

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    • The application of adjusted DuPont model in financial performance evaluation 

      Zhang, Bing; Zheng, Xiaosong (7th International Scientific Conference “Business and Management 2012”, 2012)
      Enterprise performance evaluation, not only appears in book values, but also is included in the company management. The comprehensive evaluation of the enterprise operation state and the efficiency of management is an ...

    • Can China develop its own luxury brands? A case study of clothing brands 

      Zhou, Changting; Zheng, Xiaosong (7th International Scientific Conference “Business and Management 2012”, 2012)
      Based on the prediction of Altagamma Worldwide Marker Monitor, Chinese luxury con-sumption will reach EUR18.5 billion in 2015, representing 20% of the global market and becoming the largest luxury market in the world. Since ...

    • The influence of depreciation policies on financial statement analysis: a case study of airline industry 

      Zheng, Xiaosong; Guo, Yingya; Xu, Jiali (7th International Scientific Conference “Business and Management 2012”, 2012)
      The public and professionals are gradually taking the quality of financial statement of airline’ companies into account since the global airline industry plays a vital role within the international business community. ...