Browsing International Scientific Conference “Business and Management" by Institution "Warsaw School of Economics"
Now showing items 1-3 of 3
-
Corporate social responsibility and the ethics in advertising
(7th International Scientific Conference “Business and Management 2012”, 2012)The notion of corporate social responsibility seems to gain more and more popularity as the customers’ expectations toward the role of business are changing. That is why enterprises willing to sustain or strengthen their ... -
Foreign direct investments in the banking industry – cultural barriers. case study of Poland
(8th International Scientific Conference “Business and Management 2014”, 2014)Cultural barriers for the international expansion of banks are described in the literature relatively rarely. The exceptions are studies on Islamic banking . This aim of the article is to present the banking sector in ... -
Internationalization strategies in response to the economic crisis: the example of Polish companies
(8th International Scientific Conference “Business and Management 2014”, 2014)The purpose of this paper is to identify internationalization business strategies applied by firms in response to the economic crisis and factors that determine the implementation of these strategies. The paper is based ...