Browsing International Scientific Conference “Business and Management" by Subject "4P’s model"

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    • Determining the effectiveness of enterprise marketing based on the 4p`s model 

      Ginevičius, Romualdas; Podvezko, Valentinas; Ginevičius, Adomas (7th International Scientific Conference “Business and Management 2012”, 2012)
      Globalization of markets is accompanied by the increasing competition between enterprises. In this environment, the results of the economic-commercial activities of enterprises strongly depend on the effective-ness of their ...