Browsing International Scientific Conference “Business and Management" by Subject "B2B markets"
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The importance of building positive reputation of chemical industry companies for development of reationships within supply chains
(9th International Scientific Conference “Business and Management 2016”, 2016)Recent surveys on the B2B market in the Czech Republic show clearly that most of the addressed managers consider reputation as the most important factor of the competitiveness of their companies. Therefore, it is possible ...