Browsing International Scientific Conference “Business and Management" by Subject "Skin Conductance Response (SCR)"
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Effect of fruit origin on consumers’ conscious and unconscious assessment of quality and purchase intention
(13th International Scientific Conference “Business and Management 2023”, 2023)Recently, researchers have developed an interest in the analysis of emotional responses to food. For this reason, the use of implicit (non-verbal) measures to assess consumer response is increasing. In this research, the ...