Now showing items 1-2 of 2

    • Assessment of sellers’ manipulative behavior by customers and sellers in the context of generations X, Y and Z 

      Štefko, Róbert; Frankovský, Miroslav; Kovaľová, Jana; Birknerová, Zuzana; Zbihlejová, Lucia (11th International Scientific Conference “Business and Management 2020”, 2020)
      In the field of business and trade, we encounter concepts of manipulation and persuasion in the sense of trying to convince someone by applying certain pressure to the mind, opinions, emotions, and behavior, with an aim ...
    • Organisational change: generational differences in reaction and commitment 

      Ludviga, Iveta; Senņikova, Irina (9th International Scientific Conference “Business and Management 2016”, 2016)
      Organizational acceptance of change and the willingness to embrace it is largely dependent on employees and their experiences – generations respond to change differently, especially when change is related to information ...