Browsing International Scientific Conference “Business and Management" by Subject "logo"
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Visual identities of Polish towns and cities. What they communicate and represent in practiced logos
(11th International Scientific Conference “Business and Management 2020”, 2020)The purpose of the research is the empirical verification of the authors’ hypothesis that the logo or City Visual Identity System (CVIS) is the indicator of marketing and branding orientation of a particular self-government. ...