Naršyti International Scientific Conference “Business and Management" pagal temą "technology adoption"
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Industry 4.0 technologies enablement in marketing activities of SMEs to fulfill customers’ needs for personalization: a systematic review
(13th International Scientific Conference “Business and Management 2023”, 2023)Over the last few years, a significant number of studies have examined the concept of Industry 4.0 and its impact on business operations. As current business digitalization processes provide a significant opportunity for ...