Rodyti trumpą aprašą

dc.rights.licenseKūrybinių bendrijų licencija / Creative Commons licenceen_US
dc.contributor.authorIšoraitė, Margarita
dc.contributor.authorAmbrusevič, Nikolaj
dc.date.accessioned2024-04-16T10:12:28Z
dc.date.available2024-04-16T10:12:28Z
dc.date.issued2023
dc.date.submitted2023-03-09
dc.identifier.isbn9786094763335en_US
dc.identifier.issn2029-4441en_US
dc.identifier.urihttps://etalpykla.vilniustech.lt/handle/123456789/153992
dc.description.abstractThe article presents a literature review of green marketing and e-commerce during the pandemic. The purpose is to investigate green marketing and e-commerce management features during COVID-19. The method of scientific literature analysis helps to get acquainted with the works of other scientists, and research methods, to find material that confirms or contradicts the research facts, and to plan the work. E-commerce and green marketing during COVID-19 allow companies to increase sales and achieve strong market positions. Green marketing and e-commerce are very effective tools in COVID-19 period. These tools help the company to achieve income and profit. E-commerce helps to increase the number of customers, sales, and profit. Companies are struggling to make progress on the sustainable development agenda while facing higher commodity prices, rising production costs, energy shortages, and inflationary pressures that are reducing real household incomes. Sustainability is perceived as a competitive advantage that helps to improve the brand’s reputation in search of more profitable business opportunities. The COVID-19 pandemic has facilitated the implementation of sustainability programs, as well as the adoption of targeted initiatives, particularly related to green marketing and e-commerce management.en_US
dc.format.extent6 p.en_US
dc.format.mediumTekstas / Texten_US
dc.language.isoenen_US
dc.relation.isreferencedbyScopusen_US
dc.relation.urihttps://etalpykla.vilniustech.lt/handle/123456789/153869en_US
dc.rightsAttribution 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.source.urihttps://bm.vgtu.lt/index.php/verslas/2023/schedConf/presentationsen_US
dc.subjectgreen marketingen_US
dc.subjecte-commerceen_US
dc.subjectgreen marketing and e-commerce during COVID-19en_US
dc.titleGreen marketing and e-commerce management features during COVID-19en_US
dc.typeKonferencijos publikacija / Conference paperen_US
dcterms.accessRightsLaisvai prieinamas / Openly availableen_US
dcterms.accrualMethodRankinis pateikimas / Manual submissionen_US
dcterms.alternativeGreen economy and sustainable developmenten_US
dcterms.dateAccepted2023-04-03
dcterms.issued2023-06-01
dcterms.licenseCC BYen_US
dcterms.references33en_US
dc.description.versionTaip / Yesen_US
dc.type.pubtypeP1d - Straipsnis recenzuotame konferencijos darbų leidinyje / Paper published in peer-reviewed conference publicationen_US
dc.contributor.orcidhttps://orcid.org/0000-0001-9108-0525, Išoraitė Margarita
dc.contributor.orcidhttps://orcid.org/0000-0003-2527-3710, Ambrusevič Nikolaj
dc.contributor.institutionVilniaus kolegijaen_US
dcterms.sourcetitle13th International Scientific Conference “Business and Management 2023”en_US
dc.description.volumeIen_US
dc.identifier.eisbn9786094763342en_US
dc.identifier.eissn2029-929Xen_US
dc.publisher.nameVilnius Gediminas Technical Universityen_US
dc.publisher.nameVilniaus Gedimino technikos universitetasen_US
dc.publisher.countryLithuaniaen_US
dc.publisher.countryLietuvaen_US
dc.publisher.cityVilniusen_US
dc.date.firstonline2023
dc.identifier.doihttps://doi.org/10.3846/bm.2023.1016en_US


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Rodyti trumpą aprašą

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