Green marketing and e-commerce management features during COVID-19

Abstract

The article presents a literature review of green marketing and e-commerce during the pandemic. The purpose is to investigate green marketing and e-commerce management features during COVID-19. The method of scientific literature analysis helps to get acquainted with the works of other scientists, and research methods, to find material that confirms or contradicts the research facts, and to plan the work. E-commerce and green marketing during COVID-19 allow companies to increase sales and achieve strong market positions. Green marketing and e-commerce are very effective tools in COVID-19 period. These tools help the company to achieve income and profit. E-commerce helps to increase the number of customers, sales, and profit. Companies are struggling to make progress on the sustainable development agenda while facing higher commodity prices, rising production costs, energy shortages, and inflationary pressures that are reducing real household incomes. Sustainability is perceived as a competitive advantage that helps to improve the brand’s reputation in search of more profitable business opportunities. The COVID-19 pandemic has facilitated the implementation of sustainability programs, as well as the adoption of targeted initiatives, particularly related to green marketing and e-commerce management.