Browsing 9th International Scientific Conference “Business and Management 2016” by Department "Verslo technologijų katedra / Department of Business Technologies"

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    • Evaluation of brand competitiveness: regression analysis approach 

      Butkus, Mindaugas; Masullo, Riccardo (9th International Scientific Conference “Business and Management 2016”, 2016)
      Article aims to show an application of regression analysis for qualitative evaluation of companies’ brand competitiveness from a customer point of view. Presented methodology could be applied if only a certain level of ...

    • Migrant entrepreneurship in Europe: challenges and opportunities 

      Davidavičienė, Vida; Lolat, Ingrida (9th International Scientific Conference “Business and Management 2016”, 2016)
      In the last decades a handful of scientist investigated the topic of migrant entrepreneurship in Europe. Therefore historical background, reasons of migrant self-employment or the impacts for host countries, home countries ...