Naršyti 9th International Scientific Conference “Business and Management 2016” pagal temą "regression analysis"
Dabar rodomi įrašai 1-1 iš 1
-
Evaluation of brand competitiveness: regression analysis approach
(9th International Scientific Conference “Business and Management 2016”, 2016)Article aims to show an application of regression analysis for qualitative evaluation of companies’ brand competitiveness from a customer point of view. Presented methodology could be applied if only a certain level of ...