Browsing 9th International Scientific Conference “Business and Management 2016” by Subject "small and medium-sized enterprises"

Now showing items 1-2 of 2

    • CRM and its results in Czech small and medium companies 

      Starzyczna, Halina; Stoklasa, Michal; Pellesova, Pavlina (9th International Scientific Conference “Business and Management 2016”, 2016)
      The objective of this article is to present partial results of primary research, which was carried out on the basis of questionnaire survey that was focused on the issue of customer relationship management in small and ...

    • Integrating design management concept in entrepreneurial practices: evidence from the cross-border project 

      Gerlitz, Laima (9th International Scientific Conference “Business and Management 2016”, 2016)
      nnovation is the key-driving factor for the economic grow and social wealth. Innovative products and services emerge more often as a result of cross-sectorial combination of technologies, design and business models. The ...