Now showing items 41-55 of 55

    • Relationship marketing on the internet: building a long-term relationship with customers 

      Radionova-Girsa, Elina (10th International Scientific Conference “Business and Management 2018”, 2018)
      The purpose of the study is to find out the main approaches to the relationship marketing on the internet that could help companies to build a long-term relationship with their customers. Principal objectives are to find ...
    • Disruption management and the orchestration of dynamic capabilities: seeking dynamic smart disruptor profile 

      Kaivo-oja, Jari; Lauraéus, Theresa (10th International Scientific Conference “Business and Management 2018”, 2018)
      The purpose of the study is to investigate and elaborate the dynamic capabilities needed to manage disruptive business. This paper is a conceptual paper. Firstly, authors present key concept of technological disruption, ...
    • Employer branding through social media: the case of largest polish companies 

      Grzesiuk, Kalina; Wawer, Monika (10th International Scientific Conference “Business and Management 2018”, 2018)
      The main purpose of this article is to evaluate the current state of network communication channels in an organization and to propose recommendations for their development as a part of external employer’s brand-building ...
    • Collaboration in smart services – the right way to go? 

      Kanovska, Lucie (10th International Scientific Conference “Business and Management 2018”, 2018)
      Many current manufacturers provide not only tangible products to their customers, but also services which are accompanying their products. Moreover, manufacturers add smart services to their service offerings. Applying the ...
    • Customer service quality in B2B market from the buyer’s perspective 

      Vlckova, Vladimira; Podskubkova, Lucie (10th International Scientific Conference “Business and Management 2018”, 2018)
      The importance of services for companies is significant and still increasing. Customers expect fulfilment of their requirements concerning not only the product, but also the quality of services relating to this product. ...
    • Contemporary quality management model of professional services in B2C and B2B systems cooperation 

      Klimecka-Tatar, Dorota (10th International Scientific Conference “Business and Management 2018”, 2018)
      In the paper the method for assessing the quality of professional services in the B2C (business to customer) and B2B (business to business) systems has been presented. The quality evaluation is analyzed according to ...
    • Dual training schemes promoting entrepreneurship and business transfers – experiences from Lithuania 

      Hogeforster, Max; Alexander, Mira (10th International Scientific Conference “Business and Management 2018”, 2018)
      While many political strategies focus on the promotion of start-ups, the existing companies are often neglected. Recent studies confirm, that more jobs are lost due to failed business transfers, then new ones are created. ...
    • Use of gamification in human resource management: impact on engagement and satisfaction 

      Ērgle, Daiga; Ludviga, Iveta (10th International Scientific Conference “Business and Management 2018”, 2018)
      The use of games, also called gamification, is innovative an approach in contemporary human resource management. The aim of this research is to assess whether gamification, if used in HR processes, can increase engagement ...
    • Methods of service quality assessment – preliminary results of survey for enterprises 

      Ingaldi, Manuela (10th International Scientific Conference “Business and Management 2018”, 2018)
      There are many service enterprises on the market, which offers different type of services practically every day. Quality assessment of such services is very difficult. There are many methods that can be used in such a ...
    • Leadership values – the perspective of potential managers from poland and Ukraine 

      Szydło, Joanna; Widelska, Urszula (10th International Scientific Conference “Business and Management 2018”, 2018)
      In social sciences, values are perceived as constructs helpful in understanding human attitudes, views, norms and behaviors. Leadership is still current and deeply explored research problem in the science of nowadays ...
    • Integrated assessment of the credit policy efficiency 

      Vanchukhina, Lyubov; Leybert, Tatyana; Rudneva, Yulia; Galeeva, Nelli; Rogacheva, Anastasia; Khalikova, Elvira; Ciras, Giedrius (10th International Scientific Conference “Business and Management 2018”, 2018)
      The credit policy is a basis of receivables management. The competent combination of its parameters allows to increase a greater effect of commercial crediting applying by the company. The purpose of this study is to develop ...
    • Computation intelligence based daily algorithmic strategies for trading in the foreign exchange market 

      Maknickienė, Nijolė; Kekytė, Ieva; Maknickas, Algirdas (10th International Scientific Conference “Business and Management 2018”, 2018)
      Successful trading in financial markets is not possible without a support system that manages the preparation of the data, prediction system, and risk management and evaluates the trading efficiency. Selected orthogonal ...
    • Influence of macroeconomic factors on stock prices in Poland – cross section and time series analysis 

      Schabek, Tomasz; Maknickienė, Nijolė (10th International Scientific Conference “Business and Management 2018”, 2018)
      The purpose of the study is to determine if the macroeconomic factors influence rates of returns from broad index of stocks in Poland. The study investigates stability of relation between macroeconomic and stock market ...
    • Profitability analysis of public-private partnership in healthcare delivery in Spain 

      González-de Julián, Silvia; Polo-Garrido, Fernando; Barrachina-Martinez, Isabel; Vivas-Consuelo, David (10th International Scientific Conference “Business and Management 2018”, 2018)
      In the Valencian Community (Spain) there are 5 health districts managed by public-private partnerships. They are the so-called Alzira model, where the concessionaire builds and maintains the hospital facilities and provides ...
    • Forecasting consumer price index (CPI) using time series models and multi regression models (Albania case study) 

      Gjika (Dhamo), Eralda; Puka, Llukan; Zaçaj, Oriana (10th International Scientific Conference “Business and Management 2018”, 2018)
      In this work we analyse the CPI index as the official index to measure inflation in Albania, Harmonized Indices of Consumer Prices (HICPs) as the bases for comparative measurement of inflation in European countries and ...