Browsing 10th International Scientific Conference “Business and Management 2018” by Institution "University of Latvia"
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Relationship marketing on the internet: building a long-term relationship with customers
(10th International Scientific Conference “Business and Management 2018”, 2018)The purpose of the study is to find out the main approaches to the relationship marketing on the internet that could help companies to build a long-term relationship with their customers. Principal objectives are to find ... -
Use of gamification in human resource management: impact on engagement and satisfaction
(10th International Scientific Conference “Business and Management 2018”, 2018)The use of games, also called gamification, is innovative an approach in contemporary human resource management. The aim of this research is to assess whether gamification, if used in HR processes, can increase engagement ...