Rodyti trumpą aprašą

dc.rights.licenseKūrybinių bendrijų licencija / Creative Commons licenceen_US
dc.contributor.authorStarzyczna, Halina
dc.contributor.authorStoklasa, Michal
dc.contributor.authorPellesova, Pavlina
dc.date.accessioned2024-04-23T07:00:35Z
dc.date.available2024-04-23T07:00:35Z
dc.date.issued2016
dc.identifier.issn2029-4441en_US
dc.identifier.urihttps://etalpykla.vilniustech.lt/handle/123456789/154051
dc.description.abstractThe objective of this article is to present partial results of primary research, which was carried out on the basis of questionnaire survey that was focused on the issue of customer relationship management in small and medium-sized companies. The basis is brief theoretical debate focused on the specifics of small and medium-sized companies and customer relationship management. The sample consists of 736 companies from the Moravian-Silesian Region. The research findings focus on CRM awareness, what CRM means to companies and what are the long term results of CRM utilization. The final part of the article presents the established and verified statistical hypothesis reflecting the nature of the relationship between respondents and their answers.en_US
dc.format.extent9 p.en_US
dc.format.mediumTekstas / Texten_US
dc.language.isoenen_US
dc.relation.urihttps://etalpykla.vilniustech.lt/handle/123456789/154000en_US
dc.rightsAttribution 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.source.urihttps://bm.vilniustech.lt/index.php/verslas/2016/paper/view/38en_US
dc.subjectcustomer relationship managementen_US
dc.subjectsmall and medium-sized enterprisesen_US
dc.subjectCRM awarenessen_US
dc.subjectCRM definitionsen_US
dc.titleCRM and its results in Czech small and medium companiesen_US
dc.typeKonferencijos publikacija / Conference paperen_US
dcterms.accessRightsLaisvai prieinamas / Openly availableen_US
dcterms.accrualMethodRankinis pateikimas / Manual submissionen_US
dcterms.alternativeEnterprise managementen_US
dcterms.issued2016-05-13
dcterms.licenseCC BYen_US
dcterms.references31en_US
dc.description.versionTaip / Yesen_US
dc.contributor.institutionSilesian Universityen_US
dcterms.sourcetitle9th International Scientific Conference “Business and Management 2016”en_US
dc.identifier.eisbn9786094579219en_US
dc.identifier.eissn2029-929Xen_US
dc.publisher.nameVilnius Gediminas Technical Universityen_US
dc.publisher.nameVilniaus Gedimino technikos universitetasen_US
dc.publisher.countryLithuaniaen_US
dc.publisher.countryLietuvaen_US
dc.publisher.cityVilniusen_US
dc.description.grantnameOP VKen_US
dc.description.grantnumberCZ.1.07/2.3.00/20.0016en_US
dc.identifier.doihttps://doi.org/10.3846/bm.2016.37en_US


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