Rodyti trumpą aprašą

dc.rights.licenseKūrybinių bendrijų licencija / Creative Commons licenceen_US
dc.contributor.authorButkus, Mindaugas
dc.contributor.authorMasullo, Riccardo
dc.date.accessioned2024-04-23T07:38:25Z
dc.date.available2024-04-23T07:38:25Z
dc.date.issued2016
dc.identifier.issn2029-4441en_US
dc.identifier.urihttps://etalpykla.vilniustech.lt/handle/123456789/154052
dc.description.abstractArticle aims to show an application of regression analysis for qualitative evaluation of companies’ brand competitiveness from a customer point of view. Presented methodology could be applied if only a certain level of competition is observed in the market. We assume that (i) brand competitiveness is embodied into commodities’, that companies are selling, prices and (ii) companies that have more competitive brand are able to sell their commodity at a higher price after controlling for other explicit factors potentially affecting price. For this purpose, we adapt classical linear regression model and provide an example with car companies’ brands in the Italian market.en_US
dc.format.extent9 p.en_US
dc.format.mediumTekstas / Texten_US
dc.language.isoenen_US
dc.relation.urihttps://etalpykla.vilniustech.lt/handle/123456789/154000en_US
dc.rightsAttribution 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.source.urihttps://bm.vilniustech.lt/index.php/verslas/2016/paper/view/41en_US
dc.subjectcommodity marketen_US
dc.subjectimplicit branden_US
dc.subjectbrand competitivenessen_US
dc.subjectregression analysisen_US
dc.titleEvaluation of brand competitiveness: regression analysis approachen_US
dc.typeKonferencijos publikacija / Conference paperen_US
dcterms.accessRightsLaisvai prieinamas / Openly availableen_US
dcterms.accrualMethodRankinis pateikimas / Manual submissionen_US
dcterms.alternativeEnterprise managementen_US
dcterms.issued2016-05-13
dcterms.licenseCC BYen_US
dcterms.references26en_US
dc.description.versionTaip / Yesen_US
dc.contributor.institutionVilniaus Gedimino technikos universitetasen_US
dc.contributor.institutionVilnius Gediminas Technical Universityen_US
dc.contributor.institutionUniversity of Bolognaen_US
dc.contributor.facultyVerslo vadybos fakultetas / Faculty of Business Managementen_US
dc.contributor.departmentVerslo technologijų katedra / Department of Business Technologiesen_US
dcterms.sourcetitle9th International Scientific Conference “Business and Management 2016”en_US
dc.identifier.eisbn9786094579219en_US
dc.identifier.eissn2029-929Xen_US
dc.publisher.nameVilnius Gediminas Technical Universityen_US
dc.publisher.nameVilniaus Gedimino technikos universitetasen_US
dc.publisher.countryLithuaniaen_US
dc.publisher.countryLietuvaen_US
dc.publisher.cityVilniusen_US
dc.identifier.doihttps://doi.org/10.3846/bm.2016.40en_US


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