Rodyti trumpą aprašą

dc.rights.licenseKūrybinių bendrijų licencija / Creative Commons licenceen_US
dc.contributor.authorBarros, Luís Branco
dc.contributor.authorBarros, Teresa
dc.date.accessioned2024-04-29T07:01:51Z
dc.date.available2024-04-29T07:01:51Z
dc.date.issued2023
dc.date.submitted2023-03-15
dc.identifier.isbn9786094763335en_US
dc.identifier.issn2029-4441en_US
dc.identifier.urihttps://etalpykla.vilniustech.lt/handle/123456789/154096
dc.description.abstractPorto and São João da Madeira are cities in the metropolitan area of Porto – Portugal. They are quite different regarding dimension and number of inhabitants. Nevertheless, they are considered as attractive for businesses, workers, and tourists. This study aims to analyse how the internal stakeholders of both cities relate to the place brand. An extended literature review of place branding was pursued to select the most relevant variables. Interviews and questionnaires were conducted. Findings concluded that the adopted place branding strategy influences the quality of life of the internal stakeholders, their level of engagement and their relationship with the local institutions.en_US
dc.format.extent9 p.en_US
dc.format.mediumTekstas / Texten_US
dc.language.isoenen_US
dc.relation.isreferencedbyScopusen_US
dc.relation.urihttps://etalpykla.vilniustech.lt/handle/123456789/153869en_US
dc.rightsAttribution 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.source.urihttps://bm.vgtu.lt/index.php/verslas/2023/schedConf/presentationsen_US
dc.subjectPlace brandingen_US
dc.subjectplace branding managementen_US
dc.subjectinternal stakeholdersen_US
dc.subjectbusiness administrationen_US
dc.subjectcity brandingen_US
dc.titlePlace branding atraction for internal stakeholdersen_US
dc.typeKonferencijos publikacija / Conference paperen_US
dcterms.accessRightsLaisvai prieinamas / Openly availableen_US
dcterms.accrualMethodRankinis pateikimas / Manual submissionen_US
dcterms.alternativeNew perspectives on management and resilience of business organisationsen_US
dcterms.dateAccepted2023-04-17
dcterms.issued2023
dcterms.licenseCC BYen_US
dcterms.references37en_US
dc.description.versionTaip / Yesen_US
dc.type.pubtypeP2 - Straipsnis nerecenzuotame konferencijos darbų leidinyje / Paper in a non peer-reviewed conference publicationen_US
dc.contributor.orcidhttps://orcid.org/0000-0003-3196-8498, Barros Luís Branco
dc.contributor.orcidhttps://orcid.org/0000-0002-2026-7365, Barros Teresa
dc.contributor.institutionUniversidade de Vigo (Spain)en_US
dc.contributor.institutionPolytechnic of Porto (Portugal)en_US
dcterms.sourcetitle13th International Scientific Conference “Business and Management 2023”en_US
dc.description.volumeIIen_US
dc.identifier.eisbn9786094763342en_US
dc.identifier.eissn2029-929Xen_US
dc.publisher.nameVilnius Gediminas Technical Universityen_US
dc.publisher.nameVilniaus Gedimino technikos universitetasen_US
dc.publisher.countryLithuaniaen_US
dc.publisher.countryLietuvaen_US
dc.publisher.cityVilniusen_US
dc.date.firstonline2023-06-12
dc.identifier.doihttps://doi.org/10.3846/bm.2023.1081en_US


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