Rodyti trumpą aprašą

dc.rights.licenseKūrybinių bendrijų licencija / Creative Commons licenceen_US
dc.contributor.authorRudienė, Elzė
dc.contributor.authorMorkūnas, Mangirdas
dc.contributor.authorSkvarciany, Viktorija
dc.date.accessioned2024-05-07T08:10:27Z
dc.date.available2024-05-07T08:10:27Z
dc.date.issued2018
dc.identifier.isbn9786094761195en_US
dc.identifier.issn2029-4441en_US
dc.identifier.urihttps://etalpykla.vilniustech.lt/handle/123456789/154150
dc.description.abstractThe format is one of the essential elements of retail internationalization process. In order to date, customer attitude about retail companies format entering the market and their possible impact upon consumers and standardization degree has not frequently been the object of investigation within the internationalisation of retail trade. Only by opening the subject of trade consumers and customers can find the solution of components of this element. The current paper explores consumer attitudes to retail format, revealed this element components and provide their evaluation methodology. The practical significance of the current research is that it is a survey of consumer attitude to the company entering format the market in another country, which would enable a potential retail entrant to know the expectations of consumers and thus take appropriate decisions. The methodological basis for the present paper is an analysis of reference material on the internationalisation of retail trade examining cases of successes and failures of retail companies, exploring and understanding consumer expectations and the ways to meet such expectations, as well as peculiarities of entering different markets. The authors interviewed Lithuanian consumers (more than 600) about the IKEA shopping centre before its opening in Vilnius and one year after opening. Studies have confirmed that consumers have their attitudes of the IKEA shopping centre, as the format element.en_US
dc.format.extent9 p.en_US
dc.format.mediumTekstas / Texten_US
dc.language.isoenen_US
dc.relation.urihttps://etalpykla.vilniustech.lt/handle/123456789/154008en_US
dc.rightsAttribution 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.source.urihttps://bm.vgtu.lt/index.php/verslas/2018/paper/view/429en_US
dc.subjectformaten_US
dc.subjectretail internationalizationen_US
dc.subjectcustomeren_US
dc.subjectretaileren_US
dc.titleAssessment of impact of format of retail internationalization on consumer attitudeen_US
dc.typeKonferencijos publikacija / Conference paperen_US
dcterms.accessRightsLaisvai prieinamas / Openly availableen_US
dcterms.accrualMethodRankinis pateikimas / Manual submissionen_US
dcterms.alternativeContemporary issues in economics engineeringen_US
dcterms.issued2018-05-04
dcterms.licenseCC BYen_US
dcterms.references22en_US
dc.description.versionTaip / Yesen_US
dc.contributor.institutionVilnius Universityen_US
dc.contributor.institutionVilniaus Gedimino technikos universitetasen_US
dc.contributor.institutionVilnius Gediminas Technical Universityen_US
dc.contributor.facultyVerslo vadybos fakultetas / Faculty of Business Managementen_US
dc.contributor.departmentEkonomikos inžinerijos katedra / Department of Economics Engineeringen_US
dcterms.sourcetitle10th International Scientific Conference “Business and Management 2018”en_US
dc.identifier.eisbn9786094761188en_US
dc.identifier.eissn2029-929Xen_US
dc.publisher.nameVilnius Gediminas Technical Universityen_US
dc.publisher.nameVilniaus Gedimino technikos universitetasen_US
dc.publisher.countryLithuaniaen_US
dc.publisher.countryLietuvaen_US
dc.publisher.cityVilniusen_US
dc.identifier.doihttps://doi.org/10.3846/bm.2018.08en_US


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Rodyti trumpą aprašą

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