dc.rights.license | Kūrybinių bendrijų licencija / Creative Commons licence | en_US |
dc.contributor.author | Radionova-Girsa, Elina | |
dc.date.accessioned | 2024-05-09T10:24:19Z | |
dc.date.available | 2024-05-09T10:24:19Z | |
dc.date.issued | 2018 | |
dc.identifier.isbn | 9786094761195 | en_US |
dc.identifier.issn | 2029-4441 | en_US |
dc.identifier.uri | https://etalpykla.vilniustech.lt/handle/123456789/154184 | |
dc.description.abstract | The purpose of the study is to find out the main approaches to the relationship marketing on the internet that could help companies to build a long-term relationship with their customers. Principal objectives are to find and analyse scientific literature on the topic; with statistical and empirical analysis to find out the main differences between relationship marketing in the traditional and internet dimension. The research methods of the paper are scientific literature theoretical analysis, statistical and empirical data analysis. The results of the research are both theoretical and practical. Using results companies will be able to share their customers seeing at what stage they are located and what further steps should be taken to achieve the desired result. | en_US |
dc.format.extent | 6 p. | en_US |
dc.format.medium | Tekstas / Text | en_US |
dc.language.iso | en | en_US |
dc.relation.uri | https://etalpykla.vilniustech.lt/handle/123456789/154008 | en_US |
dc.rights | Attribution 4.0 International | * |
dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | * |
dc.source.uri | https://bm.vgtu.lt/index.php/verslas/2018/paper/view/456 | en_US |
dc.subject | relationship marketing | en_US |
dc.subject | internet | en_US |
dc.subject | customer behaviour | en_US |
dc.subject | long-term relationships | en_US |
dc.title | Relationship marketing on the internet: building a long-term relationship with customers | en_US |
dc.type | Konferencijos publikacija / Conference paper | en_US |
dcterms.accessRights | Laisvai prieinamas / Openly available | en_US |
dcterms.accrualMethod | Rankinis pateikimas / Manual submission | en_US |
dcterms.alternative | Contemporary business management: challenges and opportunitie | en_US |
dcterms.issued | 2018-05-04 | |
dcterms.license | CC BY | en_US |
dcterms.references | 23 | en_US |
dc.description.version | Taip / Yes | en_US |
dc.contributor.institution | University of Latvia | en_US |
dcterms.sourcetitle | 10th International Scientific Conference “Business and Management 2018” | en_US |
dc.identifier.eisbn | 9786094761188 | en_US |
dc.identifier.eissn | 2029-929X | en_US |
dc.publisher.name | Vilnius Gediminas Technical University | en_US |
dc.publisher.name | Vilniaus Gedimino technikos universitetas | en_US |
dc.publisher.country | Lithuania | en_US |
dc.publisher.country | Lietuva | en_US |
dc.publisher.city | Vilnius | en_US |
dc.identifier.doi | https://doi.org/10.3846/bm.2018.35 | en_US |