Browsing 11th International Scientific Conference “Business and Management 2020” by Title
Now showing items 46-47 of 47
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Two-sided market as technological template for exhibition business model
(11th International Scientific Conference “Business and Management 2020”, 2020)Purpose of the study – to form two-sided network market on discrete sequence of thematically identical short-term periodic trade shows. Methods of the investigation are based on the theory of two-sided markets, the theory ... -
Visual identities of Polish towns and cities. What they communicate and represent in practiced logos
(11th International Scientific Conference “Business and Management 2020”, 2020)The purpose of the research is the empirical verification of the authors’ hypothesis that the logo or City Visual Identity System (CVIS) is the indicator of marketing and branding orientation of a particular self-government. ...