Browsing 11th International Scientific Conference “Business and Management 2020” by Institution "University of Pardubice"
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The level of use of public relations tools and evaluation of their impact on the reputation of chemical companies from the perspective of the Czech public
(11th International Scientific Conference “Business and Management 2020”, 2020)The article presents the results of primary quantitative research aiming to determine the extent to which PR tools are used by chemical companies towards the public (wide and local) in the Czech Re-public. It was found ...