Browsing 11th International Scientific Conference “Business and Management 2020” by Subject "behavior"
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Assessment of sellers’ manipulative behavior by customers and sellers in the context of generations X, Y and Z
(11th International Scientific Conference “Business and Management 2020”, 2020)In the field of business and trade, we encounter concepts of manipulation and persuasion in the sense of trying to convince someone by applying certain pressure to the mind, opinions, emotions, and behavior, with an aim ...