Browsing 11th International Scientific Conference “Business and Management 2020” by Subject "customer satisfaction"
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Framework for evaluating the relationship between the omnichannel online sales approach and performance outcome in the case of niche products
(11th International Scientific Conference “Business and Management 2020”, 2020)Transformation from electronic commerce business model to social commerce business model empowered manufacturers of niche products to start retail businesses which are operating solely online. The selection of an online ...