Two-sided market as technological template for exhibition business model

Abstract

Purpose of the study – to form two-sided network market on discrete sequence of thematically identical short-term periodic trade shows. Methods of the investigation are based on the theory of two-sided markets, the theory of industry markets and entrepreneurship, management theory, logistics theory, the theory of systems. Results of the investigation: process model was developed for transforming plat-form's resources and its parties into intermediary services of exhibition organizer; exhibition market was proved to belong to the category of Rochet & Tirole markets; toolkit of two-sided markets theory was used to develop the concept of value creation management in exhibition market network; features of logistics support for exhibition business were analyzed. All these findings lay foundations of exhibition two-sided network markets theory, created to provide methodological support for exhibition business.