Rodyti trumpą aprašą

dc.rights.licenseKūrybinių bendrijų licencija / Creative Commons licenceen_US
dc.contributor.authorJelinkova, Martina
dc.contributor.authorLostakova, Hana
dc.contributor.authorMachackova, Katerina
dc.date.accessioned2024-05-21T12:37:13Z
dc.date.available2024-05-21T12:37:13Z
dc.date.issued2020
dc.date.submitted2020-03-05
dc.identifier.isbn9786094762314en_US
dc.identifier.issn2029-4441en_US
dc.identifier.urihttps://etalpykla.vilniustech.lt/handle/123456789/154247
dc.description.abstractThe article presents the results of primary quantitative research aiming to determine the extent to which PR tools are used by chemical companies towards the public (wide and local) in the Czech Re-public. It was found that, in the opinion of the respondents, the natural publicity of the company through word of mouth and media information has the greatest influence on public opinion, while the influence of social networks has not been appreciated yet. An important contribution of the paper may be the identifi-cation of the extent of use of a complex set of PR tools in the areas of information publicity, events and corporate social responsibility initiatives (CSR) recommended by literature to support business reputation among the public. Thus, it was possible to identify PR tools often used by companies, albeit not very ef-fective, and vice versa, those PR tools that are perceived to be effective, but not yet widely used in prac-tice. The application of research results will facilitate a better allocation of company resources among PR tools in order to more effectively meet the company’s PR objectives towards the public. The research was conducted through the electronic questioning method and involved 53 marketing and PR managers of chemical companies in the Czech Republic.en_US
dc.format.extent9 p.en_US
dc.format.mediumTekstas / Texten_US
dc.language.isoenen_US
dc.relation.urihttps://etalpykla.vilniustech.lt/handle/123456789/154212en_US
dc.rightsAttribution 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.source.urihttps://bm.vgtu.lt/index.php/verslas/2020/paper/view/518en_US
dc.subjectpublix relationsen_US
dc.subjectreputationen_US
dc.subjectchemical industryen_US
dc.subjectCzech publicen_US
dc.subjectpublic relations toolsen_US
dc.titleThe level of use of public relations tools and evaluation of their impact on the reputation of chemical companies from the perspective of the Czech publicen_US
dc.typeKonferencijos publikacija / Conference paperen_US
dcterms.accessRightsLaisvai prieinamas / Openly availableen_US
dcterms.accrualMethodRankinis pateikimas / Manual submissionen_US
dcterms.alternativeContemporary business management: challenges and opportunitiesen_US
dcterms.dateAccepted2020-05-06
dcterms.issued2020-05-08
dcterms.licenseCC BYen_US
dcterms.references37en_US
dc.description.versionTaip / Yesen_US
dc.contributor.institutionUniversity of Pardubiceen_US
dcterms.sourcetitle11th International Scientific Conference “Business and Management 2020”en_US
dc.identifier.eisbn9786094762307en_US
dc.identifier.eissn2029-929Xen_US
dc.publisher.nameVilnius Gediminas Technical Universityen_US
dc.publisher.nameVilniaus Gedimino technikos universitetasen_US
dc.publisher.countryLithuaniaen_US
dc.publisher.countryLietuvaen_US
dc.publisher.cityVilniusen_US
dc.description.fundingorganizationUniversity of Pardubiceen_US
dc.description.grantnameResearch in Selected Areas of Environmental Engineering and Modern Value Management Procedures Contributionen_US
dc.description.grantnumberSG301003en_US
dc.identifier.doihttps://doi.org/10.3846/bm.2020.518en_US


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