Browsing 7th International Scientific Conference “Business and Management 2012” by Title
Now showing items 103-122 of 162
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Marketing in high-technology firms
(7th International Scientific Conference “Business and Management 2012”, 2012)This conceptual study addresses the marketing activities of high-technology firms with regard to their marketing approaches and the developing role of marketing as the firm grows. A review of the lit-erature is utilised ... -
Marketing theory: experience marketing and experiential marketing
(7th International Scientific Conference “Business and Management 2012”, 2012)Despite the fact that experiences are regarded as key concepts in marketing today, there are dif-ferent views and interpretations about the content of terms. The main objective of this article is to analyse the concepts ... -
Men on parental leave in Hungary
(7th International Scientific Conference “Business and Management 2012”, 2012)It is no wonder that nowadays the reconciliation of work and family is also getting highlighted in social studies.For a long time, these studies concentrated on young mothers; however, researchers have realized that the ... -
Mezzanine capital and corporate bonds - the Czech experience
(7th International Scientific Conference “Business and Management 2012”, 2012)The paper is dedicated to the problems of mezzanine financing focussing on the specific types of corporate bonds. The first part defines the term mezzanine capital in the alternative concept and characterizes the properties ... -
Modelling process of new medical service ideas generation
(7th International Scientific Conference “Business and Management 2012”, 2012)Medical Many medical practice administrators and marketing directors respond to patients and medical personal touches in order to find new service ideas. Organization can implement one or several ideas, but they can reveal ... -
Multiple attribute decision making model for analysis of the crisis situation in the enterprise
(7th International Scientific Conference “Business and Management 2012”, 2012)The Global Financial Crisis that hit the world in 2008 has influence nowadays. This Crisis has its reflection at every country in the World. And impact on Northern Europe too, particularly in Lithuania. In this situation ... -
National identity and culture grounded competitive advantage: innovative business models
(7th International Scientific Conference “Business and Management 2012”, 2012)Fastest growing and most successful firms appear to have taken advantage of environmental changes and developed novel business models to create and sustain competitive advantages. This research aims to present the close ... -
The need for intelligence about business and social environment
(7th International Scientific Conference “Business and Management 2012”, 2012)In contemporary business environment we face seemingly intractable economic, institutional, technological and social challenges. Intelligence combines many of the most important features of many other concepts; it extends ... -
The need of bankruptcy prediction in the company
(7th International Scientific Conference “Business and Management 2012”, 2012)The obvious symptoms show up in a company’s financial statements about a year or two before a company goes real bankruptcy. The aim of the article is to define the concept of bankruptcy and to provide the main aspects of ... -
Needs and measures for innovations of SMEs in the Baltic Sea Region
(7th International Scientific Conference “Business and Management 2012”, 2012)Small and medium sized enterprises (SMEs) are the growth drivers of EU economy. In the Baltic Sea Region 99 % of all companies are considered SMEs and thus the backbone of the economy. To stay competitive versus low labour ... -
New aspects of multinational firms activities in the context of global financial crisis: experience in Italy
(7th International Scientific Conference “Business and Management 2012”, 2012)In this paper authors examine the effects of ownership status and exporting activity on the like-lihood of survival for firms operating in the Italian manufacturing during the recent economic crisis. In particular, they ... -
New concept of tourism product: matching supply aspects
(7th International Scientific Conference “Business and Management 2012”, 2012)Due to economical hardships each of the countries reevaluates its own policies and looks for opportunities to optimize evolution of any development, searches for encouraging possibilities for those really purposive, repaying ... -
New management models based in cloud-computing
(7th International Scientific Conference “Business and Management 2012”, 2012)This paper aims to widen the current state-of-the-art techniques of New Management Models. In recent years, the appearance of new web 2.0 tools, the exponential increase in open-source, remote collaboration software ... -
New theoretical concepts of marketing communications in the context of globalization processes
(7th International Scientific Conference “Business and Management 2012”, 2012)All over the world the market of marketing communications (MC), especially advertising, is saturated, cluttered with different types and contents of messages. Consequently, integrated marketing communications (IMC) are ... -
Opportunities for implementing HerMes 5.2 in the human resource management teaching
(7th International Scientific Conference “Business and Management 2012”, 2012)Computerized information systems are essential and indispensable part of the modern business management. Analysis of literature revealed the growing need for building new competencies in the Human Resource Management ... -
Overview of the current leadership theories: What it means to lead?
(7th International Scientific Conference “Business and Management 2012”, 2012)Like all terms in social science, the concept of leadership is obviously arbitrary and subjective. Over the last decade, important advancements have been made contributing to our understanding of effec-tive leadership. ... -
Palestine: in statu innovandi
(7th International Scientific Conference “Business and Management 2012”, 2012)Rebuilding Palestine as a nation is regarded one of the world’s most difficult state building processes. It has to be supported by sound economic development. Innovation is a key factor for eco-nomic progress and competitive ... -
Partial index tracking: satisfying different investment profiles with the same subset of stocks
(7th International Scientific Conference “Business and Management 2012”, 2012)Pasive portfolio management aims to minimize the unsystematic risk of the portfolios by imitating the behaviour of a stock index. Partial index tracking enables passive portfolio management by only considering a subset of ... -
Performance measurement system to evaluate the efficiency of e-business
(7th International Scientific Conference “Business and Management 2012”, 2012)Despite the significant growth of information technologies investments, evidence on their in-fluence on organization performance remains inconclusive. Nowadays is very important to realize whether expected economic benefits ... -
Preference of forms of customer loyalty programs by clients of internet pharmacies
(7th International Scientific Conference “Business and Management 2012”, 2012)Tough market changes require new trading directions to go in servicing the target markets. In particular, it is about offering new ideas, emotional and symbolic values strengthening relationships of shoppers to the company ...