Browsing 7th International Scientific Conference “Business and Management 2012” by Title
Now showing items 97-116 of 162
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The Latvian construction branch development’s problems as a result of the strategic management insufficiency
(7th International Scientific Conference “Business and Management 2012”, 2012)The article provides the results of construction branch development issue in the Republic of Latvia for the economical recession period. The authors propose the analysis on the construction volumes and turnover within ... -
Logistics and its environmental impacts
(7th International Scientific Conference “Business and Management 2012”, 2012)Nowadays logistics plays a significant factor in competitive strategies based on leadership within costs, differentiation (also within logistics service), shortening time cycles and the use of the company's capacities. The ... -
Logistics process management: neutralization of after-effects on the basis of compensatory mechanisms
(7th International Scientific Conference “Business and Management 2012”, 2012)The target of research is the algorithms allowing one to ensure monitoring of logistic activities with a view of supporting improvements achieved at the overall process level. A peculiar feature of such a monitoring is the ... -
Management of creative knowledge centers in the context of triple helix model
(7th International Scientific Conference “Business and Management 2012”, 2012)This article examines the role and characteristics of Creative knowledge centers ("Valleys") in creative knowledge based society, article specifies the contexts and paradigms of Creative knowledge centers strategic planning, ... -
The managerial loyalty and its assessment
(7th International Scientific Conference “Business and Management 2012”, 2012)The goal of the article is to analyse the managerial loyalty, its indicators, components, and influence on subordinate loyalty. For this purpose the scientific works of foreign and Lithuanian authors were studied and the ... -
Marketing as core instrument to implement sustainability strategy for a business world. The case of fast moving consumer goods
(7th International Scientific Conference “Business and Management 2012”, 2012)This paper analyses sustainability through the context of business. There are many different approaches to marketing and sustainability correlation; in this paper some different aproaches are presented. Nowadays rising the ... -
Marketing in high-technology firms
(7th International Scientific Conference “Business and Management 2012”, 2012)This conceptual study addresses the marketing activities of high-technology firms with regard to their marketing approaches and the developing role of marketing as the firm grows. A review of the lit-erature is utilised ... -
Marketing theory: experience marketing and experiential marketing
(7th International Scientific Conference “Business and Management 2012”, 2012)Despite the fact that experiences are regarded as key concepts in marketing today, there are dif-ferent views and interpretations about the content of terms. The main objective of this article is to analyse the concepts ... -
Men on parental leave in Hungary
(7th International Scientific Conference “Business and Management 2012”, 2012)It is no wonder that nowadays the reconciliation of work and family is also getting highlighted in social studies.For a long time, these studies concentrated on young mothers; however, researchers have realized that the ... -
Mezzanine capital and corporate bonds - the Czech experience
(7th International Scientific Conference “Business and Management 2012”, 2012)The paper is dedicated to the problems of mezzanine financing focussing on the specific types of corporate bonds. The first part defines the term mezzanine capital in the alternative concept and characterizes the properties ... -
Modelling process of new medical service ideas generation
(7th International Scientific Conference “Business and Management 2012”, 2012)Medical Many medical practice administrators and marketing directors respond to patients and medical personal touches in order to find new service ideas. Organization can implement one or several ideas, but they can reveal ... -
Multiple attribute decision making model for analysis of the crisis situation in the enterprise
(7th International Scientific Conference “Business and Management 2012”, 2012)The Global Financial Crisis that hit the world in 2008 has influence nowadays. This Crisis has its reflection at every country in the World. And impact on Northern Europe too, particularly in Lithuania. In this situation ... -
National identity and culture grounded competitive advantage: innovative business models
(7th International Scientific Conference “Business and Management 2012”, 2012)Fastest growing and most successful firms appear to have taken advantage of environmental changes and developed novel business models to create and sustain competitive advantages. This research aims to present the close ... -
The need for intelligence about business and social environment
(7th International Scientific Conference “Business and Management 2012”, 2012)In contemporary business environment we face seemingly intractable economic, institutional, technological and social challenges. Intelligence combines many of the most important features of many other concepts; it extends ... -
The need of bankruptcy prediction in the company
(7th International Scientific Conference “Business and Management 2012”, 2012)The obvious symptoms show up in a company’s financial statements about a year or two before a company goes real bankruptcy. The aim of the article is to define the concept of bankruptcy and to provide the main aspects of ... -
Needs and measures for innovations of SMEs in the Baltic Sea Region
(7th International Scientific Conference “Business and Management 2012”, 2012)Small and medium sized enterprises (SMEs) are the growth drivers of EU economy. In the Baltic Sea Region 99 % of all companies are considered SMEs and thus the backbone of the economy. To stay competitive versus low labour ... -
New aspects of multinational firms activities in the context of global financial crisis: experience in Italy
(7th International Scientific Conference “Business and Management 2012”, 2012)In this paper authors examine the effects of ownership status and exporting activity on the like-lihood of survival for firms operating in the Italian manufacturing during the recent economic crisis. In particular, they ... -
New concept of tourism product: matching supply aspects
(7th International Scientific Conference “Business and Management 2012”, 2012)Due to economical hardships each of the countries reevaluates its own policies and looks for opportunities to optimize evolution of any development, searches for encouraging possibilities for those really purposive, repaying ... -
New management models based in cloud-computing
(7th International Scientific Conference “Business and Management 2012”, 2012)This paper aims to widen the current state-of-the-art techniques of New Management Models. In recent years, the appearance of new web 2.0 tools, the exponential increase in open-source, remote collaboration software ... -
New theoretical concepts of marketing communications in the context of globalization processes
(7th International Scientific Conference “Business and Management 2012”, 2012)All over the world the market of marketing communications (MC), especially advertising, is saturated, cluttered with different types and contents of messages. Consequently, integrated marketing communications (IMC) are ...