Browsing 7th International Scientific Conference “Business and Management 2012” by Author "Šimberová, Iveta"

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    • Key performance indicators as a basic element for a marketing efficiency measurement 

      Sychrová, Lucie; Šimberová, Iveta (7th International Scientific Conference “Business and Management 2012”, 2012)
      In today’s highly competitive environment it is not easy to acquire and retain customers. In or-der to develop business it is necessary to closely monitor the needs of the customers and offer them prod-ucts and services ...

    • Marketing in high-technology firms 

      Pollard, David; Šimberová, Iveta (7th International Scientific Conference “Business and Management 2012”, 2012)
      This conceptual study addresses the marketing activities of high-technology firms with regard to their marketing approaches and the developing role of marketing as the firm grows. A review of the lit-erature is utilised ...