Browsing 7th International Scientific Conference “Business and Management 2012” by Author "Davidavičienė, Vida"

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    • Effectiveness factors of online advertising 

      Davidavičienė, Vida (7th International Scientific Conference “Business and Management 2012”, 2012)
      Research of effectiveness of online advertising show the absence of agreed factors of effective-ness. Focus has been placed on the click-through rates, rather than on attitudinal responses, and it is necessary to evaluate ...

    • Research on applying radio frequency identification technology at Lithuanian companies 

      Meidutė, Ieva; Davidavičienė, Vida; Raudeliūnienė, Jurgita (7th International Scientific Conference “Business and Management 2012”, 2012)
      In the present article, supply chain management is analysed as a key factor in business com-petitiveness. Since information and its management are seen as important elements of competitive advantage, various information ...