Browsing 7th International Scientific Conference “Business and Management 2012” by Author "Ginevičius, Romualdas"

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    • Determining the effectiveness of enterprise marketing based on the 4p`s model 

      Ginevičius, Romualdas; Podvezko, Valentinas; Ginevičius, Adomas (7th International Scientific Conference “Business and Management 2012”, 2012)
      Globalization of markets is accompanied by the increasing competition between enterprises. In this environment, the results of the economic-commercial activities of enterprises strongly depend on the effective-ness of their ...

    • The effect of regulatory incentives on bilateral foreign direct investment 

      Ginevičius, Romualdas; Šimelytė, Agnė (7th International Scientific Conference “Business and Management 2012”, 2012)
      In general, the promotion of foreign direct investment (hereinafter “FDI”) is considered to be one of the positive measures influencing MNCs decisions to invest in a country. Regulation is treated as a negative aspect in ...

    • Evaluation of isolated socio-economical processes by a multi-criteria decision aid method ESP 

      Ginevičius, Romualdas; Podvezko, Valentinas; Podviezko, Askoldas (7th International Scientific Conference “Business and Management 2012”, 2012)
      Problems of evaluation by multicriteria decision aid methods (MCDA) imply creating rankings of several objects or alternatives in accordance with their conformity to the objectives of the research or choosing the best ...

    • Evaluation of performance of Lithuanian commercial banks by multi-objective optimization 

      Brauers, Willem K. M.; Ginevičius, Romualdas; Podviezko, Askoldas (7th International Scientific Conference “Business and Management 2012”, 2012)
      he aim of this study is to rank the banks registered in Lithuania by Multi-Objective Optimization (MOO). As these banks work in the same macro-economic environment the objectives are chosen on basis of the CAMEL classification ...

    • Multiple attribute decision making model for analysis of the crisis situation in the enterprise 

      Diushenalieva, Erkaiym; Ginevičius, Romualdas (7th International Scientific Conference “Business and Management 2012”, 2012)
      The Global Financial Crisis that hit the world in 2008 has influence nowadays. This Crisis has its reflection at every country in the World. And impact on Northern Europe too, particularly in Lithuania. In this situation ...