Browsing 7th International Scientific Conference “Business and Management 2012” by Author "Lostakova, Hana"

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    • Preference of forms of customer loyalty programs by clients of internet pharmacies 

      Lostakova, Hana; Curdova, Marketa (7th International Scientific Conference “Business and Management 2012”, 2012)
      Tough market changes require new trading directions to go in servicing the target markets. In particular, it is about offering new ideas, emotional and symbolic values strengthening relationships of shoppers to the company ...