Browsing 7th International Scientific Conference “Business and Management 2012” by Author "Podvezko, Valentinas"

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    • Determining the effectiveness of enterprise marketing based on the 4p`s model 

      Ginevičius, Romualdas; Podvezko, Valentinas; Ginevičius, Adomas (7th International Scientific Conference “Business and Management 2012”, 2012)
      Globalization of markets is accompanied by the increasing competition between enterprises. In this environment, the results of the economic-commercial activities of enterprises strongly depend on the effective-ness of their ...

    • Evaluation of isolated socio-economical processes by a multi-criteria decision aid method ESP 

      Ginevičius, Romualdas; Podvezko, Valentinas; Podviezko, Askoldas (7th International Scientific Conference “Business and Management 2012”, 2012)
      Problems of evaluation by multicriteria decision aid methods (MCDA) imply creating rankings of several objects or alternatives in accordance with their conformity to the objectives of the research or choosing the best ...