Browsing 7th International Scientific Conference “Business and Management 2012” by Institution "Brno University of Technology"

Now showing items 1-7 of 7

    • Environmental, social and governance (ESG) key performance indicators for sustainable reporting 

      Kocmanova, Alena; Nemecek, Petr; Docekalova, Marie (7th International Scientific Conference “Business and Management 2012”, 2012)
      The report is targeted at key environmental, social and corporate governance (ESG) indicators of performance. The performance indicators ESG are becoming more and more important for complex as-sessment of a company and of ...

    • The impact of the inflation and unemployment values from the previous period on the Phillips curve 

      Novotna, Veronika (7th International Scientific Conference “Business and Management 2012”, 2012)
      The article deals with formulation of a dynamical model which expresses the relationship between the rate of inflation and the rate of unemployment more accurately and which has become to be known as the Phillips curve. ...

    • Increasing the competitiveness of company by competitive intelligence 

      Bartes, František (7th International Scientific Conference “Business and Management 2012”, 2012)
      The article defines three basic factors of the Competitiveness Innovation, competitive strategy and competitive intelligence and their common designation as Competitive Engineering. Furthermore, the article deals with the ...

    • Key performance indicators as a basic element for a marketing efficiency measurement 

      Sychrová, Lucie; Šimberová, Iveta (7th International Scientific Conference “Business and Management 2012”, 2012)
      In today’s highly competitive environment it is not easy to acquire and retain customers. In or-der to develop business it is necessary to closely monitor the needs of the customers and offer them prod-ucts and services ...

    • Marketing in high-technology firms 

      Pollard, David; Šimberová, Iveta (7th International Scientific Conference “Business and Management 2012”, 2012)
      This conceptual study addresses the marketing activities of high-technology firms with regard to their marketing approaches and the developing role of marketing as the firm grows. A review of the lit-erature is utilised ...

    • Proposal of investment portfolio of Hedge Fund 

      Budík, Jan; Doskočil, Radek; Niebauerová, Lenka (7th International Scientific Conference “Business and Management 2012”, 2012)
      This paper deals with the Hedge Fund as a alternative investment opportinuty. The key of Hedge Fund success is stable and robust investment strategies with high focus on risk management. This paper describes one part of ...

    • Proposals for legislative changes as funding to support the development of private equity and venture capital in the Czech Republic 

      Rajchlova, Jaroslava; Baranykova, Michaela (7th International Scientific Conference “Business and Management 2012”, 2012)
      The essence of the paper is the formulation of draft amendments to the legislative and institutional conditions necessary for the development of private equity financing and venture capital in the Czech Republic. Changes ...