Browsing 7th International Scientific Conference “Business and Management 2012” by Institution "University of Latvia"

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    • Foreign direct investment and economic development of EU7 countries 

      Medne, Zane (7th International Scientific Conference “Business and Management 2012”, 2012)
      One of the main reasons why Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland and Slovak Republic (hereafter – EU7 countries) joined to European Union was expectation to receive foreign direct investment from the ...

    • New theoretical concepts of marketing communications in the context of globalization processes 

      Dmitrijeva, Ksenija; Batraga, Anda (7th International Scientific Conference “Business and Management 2012”, 2012)
      All over the world the market of marketing communications (MC), especially advertising, is saturated, cluttered with different types and contents of messages. Consequently, integrated marketing communications (IMC) are ...