Browsing 7th International Scientific Conference “Business and Management 2012” by Institution "University of Pardubice"

Now showing items 1-8 of 8

    • Assessment of sustainability aspects in a company 

      Vavra, Jan; Bednarikova, Marie; Ehlova, Zuzana (7th International Scientific Conference “Business and Management 2012”, 2012)
      Having sustainability as a goal, decisions on products or processes within a company requires integrating technical, economic, environmental and social aspects of all activities being made. Technical and economical aspects ...

    • Demand planning specifics in food industry enterprises 

      Patak, Michal; Vlckova, Vladimira (7th International Scientific Conference “Business and Management 2012”, 2012)
      With the development of modern approaches to integrated planning of business processes, importance has been increasing of forecasting future customer demand, also called demand planning. Although the main aim of the demand ...

    • Mezzanine capital and corporate bonds - the Czech experience 

      Svědík, Jan; Tetřevová, Liběna (7th International Scientific Conference “Business and Management 2012”, 2012)
      The paper is dedicated to the problems of mezzanine financing focussing on the specific types of corporate bonds. The first part defines the term mezzanine capital in the alternative concept and characterizes the properties ...

    • Preference of forms of customer loyalty programs by clients of internet pharmacies 

      Lostakova, Hana; Curdova, Marketa (7th International Scientific Conference “Business and Management 2012”, 2012)
      Tough market changes require new trading directions to go in servicing the target markets. In particular, it is about offering new ideas, emotional and symbolic values strengthening relationships of shoppers to the company ...

    • Quantitative methods for support of managerial decision-making in logistics 

      Vlckova, Vladimira; Exnar, Filip; Machac, Otakar (7th International Scientific Conference “Business and Management 2012”, 2012)
      The present entrepreneurial environment can be characterized by the speed of changes, rapidly developing ICT, and application of differentiated CRM, particularly in the area of logistics services. These all place high ...

    • Relationship with customers: empirical research on networking in pharmacies business 

      Pecinova, Zuzana; Ehlova, Zuzana (7th International Scientific Conference “Business and Management 2012”, 2012)
      Building and strengthening long-term relationships with customers on the principle of mutual benefit is an effective strategy to manage businesses and their networks in today's highly competitive en-vironment. Ever more ...

    • Strengthening relationships in the value network through coordination activities of pre-production stages 

      Branska, Lenka (7th International Scientific Conference “Business and Management 2012”, 2012)
      In the current market environment, more successful are usually the companies that seek to create values not only for their own customers, but together with their partners they create a value network. Within the value network ...

    • Triple helix model in practice in the Czech republic 

      Tetřevová, Liběna (7th International Scientific Conference “Business and Management 2012”, 2012)
      The paper deals with the problem of the triple helix model, from the points of view of both its theoretical basis and the practical effects of its application in the Czech Republic. The introduction explains the nature of ...