Browsing 7th International Scientific Conference “Business and Management 2012” by Subject "advertising"
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Corporate social responsibility and the ethics in advertising
(7th International Scientific Conference “Business and Management 2012”, 2012)The notion of corporate social responsibility seems to gain more and more popularity as the customers’ expectations toward the role of business are changing. That is why enterprises willing to sustain or strengthen their ... -
Standardisation of advertising as a symptom of enterprises’ adjustment to the globalisation challenges
(7th International Scientific Conference “Business and Management 2012”, 2012)Intensification of globalisation processes in the contemporary world entails consequences for all areas of the socio-economic life. This concerns also marketing management, including advertising, which is particularly ...