Browsing 7th International Scientific Conference “Business and Management 2012” by Subject "apparel industry"

Now showing items 1-1 of 1

    • Can China develop its own luxury brands? A case study of clothing brands 

      Zhou, Changting; Zheng, Xiaosong (7th International Scientific Conference “Business and Management 2012”, 2012)
      Based on the prediction of Altagamma Worldwide Marker Monitor, Chinese luxury con-sumption will reach EUR18.5 billion in 2015, representing 20% of the global market and becoming the largest luxury market in the world. Since ...