• Assessment of sustainability aspects in a company 

      Vavra, Jan; Bednarikova, Marie; Ehlova, Zuzana (7th International Scientific Conference “Business and Management 2012”, 2012)
      Having sustainability as a goal, decisions on products or processes within a company requires integrating technical, economic, environmental and social aspects of all activities being made. Technical and economical aspects ...
    • Development strategies for the european union: internationalization processes, innovation potential, knowledge economy, high technology sector, networking 

      Melnikas, Borisas (7th International Scientific Conference “Business and Management 2012”, 2012)
      Internationalization and development of new forms of economic, social and technological headway designed to create and further improve economies based on knowledge and high technologies sector in the European Union are ...
    • Increasing the competitiveness of company by competitive intelligence 

      Bartes, František (7th International Scientific Conference “Business and Management 2012”, 2012)
      The article defines three basic factors of the Competitiveness Innovation, competitive strategy and competitive intelligence and their common designation as Competitive Engineering. Furthermore, the article deals with the ...
    • Industrialization level and export performance 

      Shatrevich, Vladimir; Zvanitajs, Janis (7th International Scientific Conference “Business and Management 2012”, 2012)
      This paper researches of newest tendencies of innovation and business climate in Latvia and Bal-tic states. The main goal of this paper is to evaluate innovation startegies for export in order to identify successful ...
    • Logistics and its environmental impacts 

      Vidová, Helena; Babčanová, Dagmar; Witkowski, Krzysztof; Saniuk, Sebastian (7th International Scientific Conference “Business and Management 2012”, 2012)
      Nowadays logistics plays a significant factor in competitive strategies based on leadership within costs, differentiation (also within logistics service), shortening time cycles and the use of the company's capacities. The ...
    • Needs and measures for innovations of SMEs in the Baltic Sea Region 

      Hogeforster, Max (7th International Scientific Conference “Business and Management 2012”, 2012)
      Small and medium sized enterprises (SMEs) are the growth drivers of EU economy. In the Baltic Sea Region 99 % of all companies are considered SMEs and thus the backbone of the economy. To stay competitive versus low labour ...
    • New theoretical concepts of marketing communications in the context of globalization processes 

      Dmitrijeva, Ksenija; Batraga, Anda (7th International Scientific Conference “Business and Management 2012”, 2012)
      All over the world the market of marketing communications (MC), especially advertising, is saturated, cluttered with different types and contents of messages. Consequently, integrated marketing communications (IMC) are ...
    • Public, private and academic sector interaction for high technology development 

      Petrauskaitė, Neringa; Chlivickas, Eugenijus (7th International Scientific Conference “Business and Management 2012”, 2012)
      Successful development of high technologies due to its specifics and complexity of the problem to be solved is pursued on the basis of ‘triple helix’ model. Scientific researched has proved that the same development model ...
    • Regional economic systems: competitiveness and innovative development 

      Drozdz, Jolanta; Volkov, Artiom (7th International Scientific Conference “Business and Management 2012”, 2012)
      The evolutionary theories and the focus on innovation in endogenous growth theory have made the innovative process central to any economic growth investigation. This paper is aimed to evaluate the regional disparities of ...