Browsing 7th International Scientific Conference “Business and Management 2012” by Subject "integration"
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Analysis of Latvian integration processes in EU using system dynamics model
(7th International Scientific Conference “Business and Management 2012”, 2012)Recent years were significant for the economy of Latvia due to essential changes in structure of economic system. Often in terns of changed economic conditions traditional statistical and econometric methods are not ... -
New theoretical concepts of marketing communications in the context of globalization processes
(7th International Scientific Conference “Business and Management 2012”, 2012)All over the world the market of marketing communications (MC), especially advertising, is saturated, cluttered with different types and contents of messages. Consequently, integrated marketing communications (IMC) are ... -
Strengthening relationships in the value network through coordination activities of pre-production stages
(7th International Scientific Conference “Business and Management 2012”, 2012)In the current market environment, more successful are usually the companies that seek to create values not only for their own customers, but together with their partners they create a value network. Within the value network ...