Browsing 7th International Scientific Conference “Business and Management 2012” by Subject "key performance indicators"

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    • Environmental, social and governance (ESG) key performance indicators for sustainable reporting 

      Kocmanova, Alena; Nemecek, Petr; Docekalova, Marie (7th International Scientific Conference “Business and Management 2012”, 2012)
      The report is targeted at key environmental, social and corporate governance (ESG) indicators of performance. The performance indicators ESG are becoming more and more important for complex as-sessment of a company and of ...

    • Key performance indicators as a basic element for a marketing efficiency measurement 

      Sychrová, Lucie; Šimberová, Iveta (7th International Scientific Conference “Business and Management 2012”, 2012)
      In today’s highly competitive environment it is not easy to acquire and retain customers. In or-der to develop business it is necessary to closely monitor the needs of the customers and offer them prod-ucts and services ...