Browsing 7th International Scientific Conference “Business and Management 2012” by Subject "marketing"
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Conceptual framework for localisation of social networking sites
(7th International Scientific Conference “Business and Management 2012”, 2012)Social networking sites (i.e. Facebook, Orkut, Cyworld, etc.) already attracted millions of users, many of whom have integrated these sites into their daily rutines. It is becoming more difficult to enter the market for ... -
Marketing in high-technology firms
(7th International Scientific Conference “Business and Management 2012”, 2012)This conceptual study addresses the marketing activities of high-technology firms with regard to their marketing approaches and the developing role of marketing as the firm grows. A review of the lit-erature is utilised ...