Browsing 7th International Scientific Conference “Business and Management 2012” by Subject "marketing mix"
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Marketing as core instrument to implement sustainability strategy for a business world. The case of fast moving consumer goods
(7th International Scientific Conference “Business and Management 2012”, 2012)This paper analyses sustainability through the context of business. There are many different approaches to marketing and sustainability correlation; in this paper some different aproaches are presented. Nowadays rising the ...