Rodyti trumpą aprašą

dc.contributor.authorSychrová, Lucie
dc.contributor.authorŠimberová, Iveta
dc.date.accessioned2024-06-05T13:04:37Z
dc.date.available2024-06-05T13:04:37Z
dc.date.issued2012
dc.identifier.isbn9786094571169en_US
dc.identifier.issn2029-4441en_US
dc.identifier.urihttps://etalpykla.vilniustech.lt/handle/123456789/154368
dc.description.abstractIn today’s highly competitive environment it is not easy to acquire and retain customers. In or-der to develop business it is necessary to closely monitor the needs of the customers and offer them prod-ucts and services of high quality. The process of improvement of business performance also requires pro-viding the highest added value to the customers. Businesses are not able to follow their own visions without a clearly articulated strategy. Key Performance Indicators (KPIs) are an essential element for measuring performance to help organizations in achieving their objectives. Nowadays, many processes may be used measuring the efficiency of any business. It is need to improve the performance of estab-lished processes and achieve the set goals. Therefore it is good to monitoring the actual indicator values and compares them with established values. Individual KPIs are clearly anchored in the procedural struc-ture of the organization. KPIs usually progress from top to bottom – from strategic business objectives to the operational objectives of the individual processes. The goal of this article is to assess the possibilities and benefits of using KPIs for measuring marketing effectiveness. The primary objective of this paper is based on a case study and is dedicated to determine the possibilities of using existing theory regarding KPIs in process of evaluation of efficiency of marketing activity.en_US
dc.format.extent6 p.en_US
dc.format.mediumTekstas / Texten_US
dc.language.isoenen_US
dc.relation.urihttps://etalpykla.vilniustech.lt/handle/123456789/154267en_US
dc.source.urihttp://old.konferencijos.vgtu.lt/bm.vgtu.lt/public_html/index.php/bm/bm_2012/paper/view/113en_US
dc.subjectperformanceen_US
dc.subjectmeasurementen_US
dc.subjectkey performance indicatorsen_US
dc.subjectmarketing activityen_US
dc.titleKey performance indicators as a basic element for a marketing efficiency measurementen_US
dc.typeKonferencijos publikacija / Conference paperen_US
dcterms.accessRightsLaisvai prieinamas / Openly availableen_US
dcterms.accrualMethodRankinis pateikimas / Manual submissionen_US
dcterms.alternativeInternational economy: problems of innovation and marketing managementen_US
dcterms.issued2012-05-11
dcterms.references33en_US
dc.description.versionTaip / Yesen_US
dc.contributor.institutionBrno University of Technologyen_US
dcterms.sourcetitle7th International Scientific Conference “Business and Management 2012”en_US
dc.identifier.eissn2029-929Xen_US
dc.publisher.nameVilnius Gediminas Technical Universityen_US
dc.publisher.nameVilniaus Gedimino technikos universitetasen_US
dc.publisher.countryLithuaniaen_US
dc.publisher.countryLietuvaen_US
dc.publisher.cityVilniusen_US
dc.identifier.doihttps://doi.org/10.3846/bm.2012.064en_US


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