Modelling process of new medical service ideas generation

Abstract

Medical Many medical practice administrators and marketing directors respond to patients and medical personal touches in order to find new service ideas. Organization can implement one or several ideas, but they can reveal one to be wrong and do not achieve patients’ satisfaction. So, one of the most difficult steps in the process of new service development is the first – idea generation. Many medical or-ganizations’ (and scientific also) ideas arise without any aid of disciplined procedures. It is offered to use model for better ideas generation, which provides clarifications of necessary procedures based on the researchers’ opinions, which are assessment in terms of logic and adaptability.