| dc.contributor.author | Davidavičienė, Vida | |
| dc.date.accessioned | 2024-06-13T09:01:32Z | |
| dc.date.available | 2024-06-13T09:01:32Z | |
| dc.date.issued | 2012 | |
| dc.identifier.isbn | 9786094571169 | en_US |
| dc.identifier.issn | 2029-4441 | en_US |
| dc.identifier.uri | https://etalpykla.vilniustech.lt/handle/123456789/154427 | |
| dc.description.abstract | Research of effectiveness of online advertising show the absence of agreed factors of effective-ness. Focus has been placed on the click-through rates, rather than on attitudinal responses, and it is necessary to evaluate the effectiveness of online advertising from a more comprehensive perspective. Online advertising has sizable effects on brand loyalty and attitudes that can’t be reflected in click-through. Online advertising features force consumers to make relationship with company’s brand which leads to increase brand image in consumer’s mind. Aim is to analyze the impact of the type of online advertising format as well as specific advertisement features on user’s response and on the effectiveness of online advertising in general. The methods used: literature analysis, comparison, structured questionnaire, data analysis, observation. | en_US |
| dc.format.extent | 9 p. | en_US |
| dc.format.medium | Tekstas / Text | en_US |
| dc.language.iso | en | en_US |
| dc.relation.uri | https://etalpykla.vilniustech.lt/handle/123456789/154267 | en_US |
| dc.source.uri | http://old.konferencijos.vgtu.lt/bm.vgtu.lt/public_html/index.php/bm/bm_2012/paper/view/155 | en_US |
| dc.subject | online advertisement | en_US |
| dc.subject | internet marketing | en_US |
| dc.subject | internet advertizing e-consumer | en_US |
| dc.subject | e-consumer behaviour | en_US |
| dc.title | Effectiveness factors of online advertising | en_US |
| dc.type | Konferencijos publikacija / Conference paper | en_US |
| dcterms.accessRights | Laisvai prieinamas / Openly available | en_US |
| dcterms.accrualMethod | Rankinis pateikimas / Manual submission | en_US |
| dcterms.alternative | Information and communication technologies in business | en_US |
| dcterms.issued | 2012-05-11 | |
| dcterms.references | 58 | en_US |
| dc.description.version | Taip / Yes | en_US |
| dc.contributor.institution | Vilniaus Gedimino technikos universitetas | en_US |
| dc.contributor.institution | Vilnius Gediminas Technical University | en_US |
| dc.contributor.faculty | Verslo vadybos fakultetas / Faculty of Business Management | en_US |
| dcterms.sourcetitle | 7th International Scientific Conference “Business and Management 2012” | en_US |
| dc.identifier.eissn | 2029-929X | en_US |
| dc.publisher.name | Vilnius Gediminas Technical University | en_US |
| dc.publisher.name | Vilniaus Gedimino technikos universitetas | en_US |
| dc.publisher.country | Lithuania | en_US |
| dc.publisher.country | Lietuva | en_US |
| dc.publisher.city | Vilnius | en_US |
| dc.identifier.doi | https://doi.org/10.3846/bm.2012.106 | en_US |
