Rodyti trumpą aprašą

dc.contributor.authorPabedinskaitė, Arnoldina
dc.contributor.authorDavidavičius, Sigitas
dc.date.accessioned2024-06-13T10:17:54Z
dc.date.available2024-06-13T10:17:54Z
dc.date.issued2012
dc.identifier.isbn9786094571169en_US
dc.identifier.issn2029-4441en_US
dc.identifier.urihttps://etalpykla.vilniustech.lt/handle/123456789/154434
dc.description.abstractThe development of information technology and the appearance of new marketing channels have led to the changes in marketing and the emergence of new scientific problems. The identification of the target e-space for the company’s online advertising is one of the key problems of modern marketing. This topic has been studied by a number of scientists; however, the majority of the studies are focused on the analysis of the business-to-consumer (B2C) marketing features. The present article deals with identification of the target e-space for the advertising in the business-to-business (B2B) conditions while evaluating the means of the formation of the flow of the Internet surfers as well as the users’ browsing habits and the areas of their professional interests. The article aims at identifying the factors defining the company’s target space for online advertising and improving the algorithm of the formation of the target e-space for advertising, considering the features of the business-to-business model. The following methods are employed: the comparative analysis of the scientific literature; the systems analysis; and the Pareto analysis.en_US
dc.format.extent8 p.en_US
dc.format.mediumTekstas / Texten_US
dc.language.isoenen_US
dc.relation.urihttps://etalpykla.vilniustech.lt/handle/123456789/154267en_US
dc.source.urihttp://old.konferencijos.vgtu.lt/bm.vgtu.lt/public_html/index.php/bm/bm_2012/paper/view/164en_US
dc.subjectbusiness-to-business modelen_US
dc.subjectB2Ben_US
dc.subjectinternet marketingen_US
dc.subjectonline advertisingen_US
dc.subjecttarget e-spaceen_US
dc.titleThe identification of the target e-space for the company’s advertisingen_US
dc.typeKonferencijos publikacija / Conference paperen_US
dcterms.accessRightsLaisvai prieinamas / Openly availableen_US
dcterms.accrualMethodRankinis pateikimas / Manual submissionen_US
dcterms.alternativeInformation and communication technologies in businessen_US
dcterms.issued2012-05-11
dcterms.references36en_US
dc.description.versionTaip / Yesen_US
dc.contributor.institutionVilniaus Gedimino technikos universitetasen_US
dc.contributor.institutionVilnius Gediminas Technical Universityen_US
dc.contributor.facultyVerslo vadybos fakultetas / Faculty of Business Managementen_US
dcterms.sourcetitle7th International Scientific Conference “Business and Management 2012”en_US
dc.identifier.eissn2029-929Xen_US
dc.publisher.nameVilnius Gediminas Technical Universityen_US
dc.publisher.nameVilniaus Gedimino technikos universitetasen_US
dc.publisher.countryLithuaniaen_US
dc.publisher.countryLietuvaen_US
dc.publisher.cityVilniusen_US
dc.identifier.doihttps://doi.org/10.3846/bm.2012.114en_US


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